The Volvo Customer Relationship Management course that we built for Volvo in 2015 focuses not on the nuts and bolts of CRM tools, as many CRM trainings do. Instead, the course is focused on the human component of customer relationship management.

Through the use of modern graphic elements and scenarios to guide learners through a typical customer life cycle using CRM, learners walked away understanding the value of nurturing customer relationships for long-term retention and growth.